The Demand

A Growing Demand for Quality Non-Medical Home Care

An aging population of baby boomers is rapidly accelerating the growth of the senior care industry. By 2024, research by IBIS World expects the elderly in-home care market to reach $225 billion, and continue to climb, as the youngest members of that generation will not turn 65 until 2030.

If you’re considering an investment in a franchise opportunity, the senior care market is a viable, profitable and stable choice poised to deliver a significant ROI. In addition, a senior in-home care business owner can enjoy a rewarding career that makes a positive difference in their community.

The Growth of Non-Medical Home Care

Due to a combination of homeownership, technology and medical advances, more and more seniors and their families are opting for in-home care, instead of nursing homes or assisted-living facilities. Non-medical home care allows aging people to stay in their own homes and still receive the care necessary to ensure any issues related to their physical and mental well-being can be addressed.

Approximately 67% of current seniors own their own homes. And 80% of them would prefer to stay in that familiar, comfortable environment for as long as possible. Now thanks to continuous advances in medical diagnostics and treatment options that can be quite a long time.

Technology also plays a substantial role in seniors’ ability to maintain their independence. Smart devices, delivery and transportation services and increased interconnectedness helps ensure they can access help when they need it and gives family members greater peace of mind.

Non-Medical Home Care Statistics

  • There are currently 76 million baby boomers
  • By 2030, the 80+ population will grow by an estimated 79%
  • According to the Population Research Bureau the number of Americans aged 65 and older will exceed 98 million by 2060, accounting for 24% of the total population
  • The AARP estimates that, by 2050, 21% of seniors will require additional care due to chronic illnesses
  • From 2020 to 2030, the U.S. Bureau of Labor Statistics projects strong growth rates of 33% for home health and personal care aide jobs
  • The southern regions of the U.S. are expected to see the most rapid senior care market growth, due to their large elderly populations
  • Life expectancy continues to rise and is poised to reach an all-time high of 85.6 by 2060, resulting in even higher demand for non-medical home care.

Non-Medical Home Care vs Assisted Living

The senior care industry, as a whole, will see significant growth over the next several years.
However, the non-medical home care market is projected to dominate the sector. While the in-home senior care
market is forecasted to reach $225 billion by 2024, the assisted living facility industry is only
expected to reach $140.8 billion by 2030.

Clearly, the non-medical home care market shows no signs of letting up and will see continuous,
substantial growth for the next few decades as the largest portion of the U.S. population
reaches senior status. Therefore, a non-medical home care business is a solid investment with
considerable, robust growth opportunities.

Right Hand Senior Care has reinvented the Non-Medical Home Care business model. If you’re considering starting a non-medical home care business let’s chat.