Make Your Franchise’s First Day Unforgettable
You’ve chosen your franchise, set up your location, hired your team, gone through the training — and now opening day is rapidly approaching. Launching your franchise can be nerve-wracking, but with these tips, you can eliminate much of the stress and worry and ensure a smooth grand opening for your new business.
Rely on Your Franchisor
First, don’t forget that your franchisor has been through this many times before, so don’t be afraid to ask questions, seek advice or assistance, and follow their procedures. A good franchisor will have plenty of tips of their own, as well as specific protocols and processes that they will want you to follow as you launch.
So make sure you understand their guidelines and rules as you approach your opening day, and be sure to stick to any timelines or schedules that they provide. You don’t want to have any scheduling issues or mar your opening by violating your franchise terms.
Connect with Your Community
In the weeks before your opening day, you need to introduce yourself to influential local figures and network as much as possible. Attend meetups for local businesspeople, shake hands with the mayor, meet your city council members, and connect with owners of related or nearby businesses.
Word-of-mouth is huge when it comes to local small businesses, so you want as many people talking positively about your franchise as possible. And don’t forget to keep in touch with existing network connections and family and friends as well. Invite them to your grand opening to show that you have a connection to and the support of the community.
If people don’t know about you, they can’t become clients or customers. So marketing and advertising is vital for the success of your new franchise. Your franchisor likely has tried and tested advertising materials for you to use, but typically, you’ll have some creative license to market to your local area.
Get in touch with your local newspapers, magazines, and TV stations and send them press releases or ads announcing your grand opening. And don’t forget about social media. Facebook, Twitter, and Instagram can all be powerful tools when it comes to getting the word out to your community about your new business. Social media has the added benefit of allowing you to engage with potential clients or customers and answer any questions they may have.
Hold a Grand Opening Event
Your grand opening doesn’t have to be a budget-breaking spectacle, but it should involve a little bit of flair. Dress up the outside of your business with balloons, banners, and other decorations that draw attention — and don’t forget the red ribbon!
Music, food, and giveaways always generate a crowd and help paint your business in a positive light. But you don’t have to hire a band and a caterer — just set up some loud-speakers and play an appropriate style of music for your attendees to enjoy while they munch on some delicious baked goods or other refreshments.
Be sure to invite the local connections you made, as well as all of your family and friends, and enjoy the day — you’ve earned it!
If you’re still looking for the right franchise for you, Right Hand Senior Care is offering franchise opportunities that allow you to make a difference in your community. So if you’re a caring, compassionate individual who’s ready to take the next step in business ownership, we want to hear from you.
So what are you waiting for? Get in touch today and change your future with a Right Hand Senior Care franchise.